Function of Beauty has launched a range of hair care products at over 1,800 Walmart stores and online, expanding its retail presence beyond previous partnerships with Target and Amazon. The brand’s Walmart offerings are curated and preformulated, which differs from its DTC approach that allows for fully bespoke formulas.
Key takeaways:
- Function of Beauty’s Walmart launch brings customizable, affordable hair care to a wider market.
- The Walmart assortment includes tailored products and booster shots for further personalization.
- This expansion builds on Function of Beauty’s strategy to grow through major retail partnerships and increase accessibility.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
