Photo by Daniel Romero on Unsplash
U.S. consumer technology sales are projected to remain mostly flat in 2026 at $112 billion, a marginal 0.2% gain from 2025, as higher prices and uneven consumer spending persist.
Key Takeaways
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Minimal overall growth: The market will see only a 0.2% increase in sales, reflecting continued weakness after a 2.2% decline in 2025.
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Income-based spending divide: Higher-income consumers are sustaining purchases, while middle- and lower-income buyers are pulling back, reinforcing a growing economic split.
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Computers lead category gains: PC replacements tied to Windows 10’s end-of-support and modest tablet growth will offset softness elsewhere in tech.
