Does AI threaten brand connections? — RetailWire.com

Some analysts are concerned that AI might inhibit brand relationships with consumers:

“Elena Klau, chief strategy and product officer at Momentum Worldwide, said that AI, VR, and mixed reality tools can enable better connections, but technology won’t replace human interactions. She said, ‘Currently, people are feeling lonelier, lost and more disconnected than ever. Alain de Botton famously wrote: ‘What we long for and are slowly dying without is: community.’ Brands need to learn the delicate technology balance with consumers as they have a genuine opportunity to bridge the gaps in society — to close the perception of what there is and fulfill the reality of consumer’s needs.‘”

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