Consumers prioritize price over brand loyalty — Storebrands.com

Consumers continue to be concerned about grocery prices, with the majority indicating that they prioritize low prices over brand names:

“With 72% of respondents to the State of Spend report saying economic conditions have impacted their grocery shopping habits, many consumers have turned to store-brand products to save money. In fact, 75% of shoppers in the survey said they would try a different brand if it offered a lower price than the product they usually purchase while 64% also said price is more important than the brand name of the product.“

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