Consumers look for store brand “seasonal” flavors — StoreBrands.com

A recent study showed that shoppers often seek out seasonal flavors of store brand items:

“With more than three-quarters of shoppers having a positive view of store brands products, a key element is an effort by retailers to use their own brands for limited-time officers and new flavors. Notably, 86% of shoppers said they seek out seasonal flavors from store brand products.“

8th & Walton’s Walmart Accounting, Invoicing, and Deductions class can help your accounting team reduce costs and streamline your processes.