Consumers have high e-commerce expectations — RetailWire.com

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A recent study shows that consumers have increasingly higher expectations of the e-shopping experience:

Some of the top causes of customer unhappiness when shopping online were when a site uses pop-ups and advertisements (49%), when a site or app crashes during checkout (48%), when a discount code doesn’t work at checkout (45%), and when a customer can’t find what they’re looking for (42%).

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