Consumers concerned about possible recession — StoreBrands.com

Consumers are increasingly concerned about the economy, a possible recession, and higher prices due to tariffs:

“On the issues of tariffs, 89% of U.S. shoppers said they are aware of new or proposed tariffs, up 6% from February and 36% from December of 2024. As tariffs have moved to the forefront of political conversations, 40% of consumers say they fully grasp how tariffs impact prices, up from 34% in February. Nearly half (48%) say they have a general idea but lack details, while 11% admit having little-to-no understanding of the issue.“

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