Walmart is accelerating the use of advanced artificial intelligence in its Walmart Connect retail media network, centering on “Marty,” an agentic AI assistant that helps advertisers manage sponsored search campaigns and analyze performance data.
Key Takeaways
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AI-powered assistant for advertisers: Walmart’s “Marty” super agent, now in beta, uses conversational chat to guide sponsored search advertisers on bidding, keywords, billing, and personalized alerts.
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Deep, personalized campaign insights: Advertisers can access advanced research reports and highly customized analysis via Marty, with Walmart citing a high rate of unique queries as evidence of tailored, data-driven use.
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Long-term AI roadmap for media: Walmart is layering in generative and agentic AI for creative production, predictive measurement, and research support.
