Consumers worldwide plan to participate heavily in year-end sales, with Italy and the U.S. leading engagement in Black Friday and Cyber Monday events.
Key Takeaways
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Global enthusiasm remains strong: About 79% of global consumers plan to shop during holiday sales, with Italy and the U.S. showing the highest intent.
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Technology shapes decisions: Nearly half of shoppers plan to use generative AI for deal-hunting and product research, signaling a shift toward digital-first consumer behavior.
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Price sensitivity drives caution: While festive spending remains steady, elevated concerns over inflation and tariffs are prompting more budget-conscious purchases.
