2026 resolutions favor wellness — StoreBrands.com

Photo by Jonathan Borba on Unsplash

Consumers entering 2026 are prioritizing physical well-being over financial goals, with more focusing on exercise, healthy eating, and activity levels.

Key Takeaways

  • Health dominates resolutions: Physical wellness tops consumer goals, even as resolution-making declines.

  • Financial restraint weakens: Fewer consumers plan to cut spending, though saving and tracking finances remain priorities for those focused on improving their finances.

  • Mental health holds steady: About one-third of resolution-makers emphasize managing stress and setting boundaries to boost emotional well-being.