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Consumers are planning to spend selectively this summer, cutting back on everyday categories like dining out and groceries so they can prioritize travel and wellness experiences that feel more meaningful.
Key Takeaways
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Experiences over extras: Sixty percent of Americans plan to travel, often for one‑ to three‑day trips by car, and are trimming non‑essential spending, especially restaurant visits, to fund those experiences.
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Dining shifts homeward: Three‑quarters of consumers are eating at home more often to save money, and when they do dine out, they favor quick service over casual or fine dining, even as more than half expect higher grocery bills than last year.
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Wellness gets more targeted: Shoppers are concentrating on everyday wellness essentials like supplements, skincare, and oral care, drinking more water, and eating healthier, with younger consumers leaning into mental health and older ones emphasizing physical fitness.
