Americans are planning to spend a record $38 billion on Mother’s Day this year, continuing to prioritize the holiday despite economic uncertainty. Shoppers expect to spend more per person across categories from flowers and jewelry to electronics and experiences, with online and department stores topping the list of preferred channels.
Key Takeaways
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Record spend, broad participation: Consumers plan to spend an average of $284.25 each, with 84% of U.S. adults celebrating.
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Category mix favors both basics and big-ticket: Flowers, cards, gift cards, and apparel remain staples, while jewelry and electronics drive the highest dollar volumes.
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Experiences and uniqueness matter: A growing share of shoppers are gifting experiences and seeking unique or memory-making items.
