Sam’s Club is rolling out “expert review” videos on product pages through its Member Access Platform, using specialist-led content to boost shopper confidence and give advertisers a higher-impact media placement.
Key Takeaways
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Sam’s Club commissions niche experts (like physical therapists for mattresses) to explain product benefits in short videos that appear alongside images on product detail pages.
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The program is part of MAP ad packages, with Sam’s handling scripting, production and filming, and tying video exposure to in-club and online sales via member-linked purchase data.
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Expert videos, creator content and in-club review tablets together deepen social proof, giving Sam’s higher-income members more trusted guidance and brands richer, more measurable product storytelling.
