Sam’s Club’s Member Access Platform is promoting its Retail Experience Network model, using membership data to link richer member experiences with closed-loop, outcome-focused measurement for advertisers.
Key Takeaways
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MAP adds member-facing tools like Expert Review Videos, in-club rating tablets, and a creator network to make ads feel like helpful shopping content.
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New Rest of Market analysis and attribution tools show how campaigns lift sales and iROAS at Sam’s Club and across other retailers.
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AI, clean-room integrations, and APIs are automating planning and targeting, so campaigns scale more easily while staying tightly tied to verified member purchases.
