U.S. private-label products continued to outpace national brands in 2025, reaching a record $282.8 billion in sales. Store brands grew 3.3% in dollar sales—nearly triple the rate of national brands—while unit volume rose 0.6%.
Key takeaways
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Private labels set new records: Store brands achieved $282.8 billion in sales, growing 3.3% in 2025.
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Rising consumer preference: Growth in private label sharereflects consumer confidence in retailer brands.
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Emerging category leaders: Pet care, liquor, and beverages were top performers in unit gains, while refrigerated products led dollar sales growth at 6.1%.
