Report: Holiday sales favor stores — Chain Store Age

Photo by Sophie Popplewell on Unsplash

Holiday retail spending rose 4.2% year over year in the first seven weeks of the season, with Visa data showing physical stores accounted for 73% of payment volume.

Key Takeaways

  • In-store dominance persists: Physical retail accounted for nearly three-quarters of total holiday spending.

  • Moderate e-commerce surge: Online sales climbed 7.8%, buoyed by early promotions and convenience.

  • Category strength varies: Electronics and apparel led with gains above 5%, while home-related categories experienced slower or negative growth.