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U.S. online grocery sales surged 29% year over year to $12.3 billion in November 2025, marking a 6% monthly gain from October. Growth was fueled by higher order frequency, broader use of multiple fulfillment methods, and increased spending, particularly among 30–44-year-old households and higher-income shoppers.
Key Takeaways
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Order frequency reached record highs: Monthly active users placed 12% more orders than a year ago, with nearly half completing three or more purchases.
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Multiple shopping methods gained traction: More shoppers used a mix of delivery, pickup, and ship-to-home services as reliance on a single method diminished.
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Higher spending drove overall growth: Average order values climbed 11%, with strong gains tied to Amazon’s same-day grocery expansion and affluent, metro-area customers.
