Walmart’s 2025 holiday campaign, WhoKnewVille, reimagines Dr. Seuss’s Whoville to showcase holiday stress and gift shopping relief via Walmart’s app.
Key Takeaways
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Whoville theme: The campaign creatively uses the whimsical world of Whoville to highlight holiday shopping challenges and position Walmart as a solution.
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Digital focus: Walmart promotes its app, express delivery, and membership benefits to ease holiday stress and drive sales.
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Competitive edge: The campaign launches early and extensively.
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