Rising tariff concerns are reshaping holiday spending habits, according to Project44’s 2025 survey. Eight in ten shoppers fear higher gift prices, prompting many to limit budgets and delay purchases.
Key Takeaways
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Price sensitivity intensifies: Four-in-five shoppers expect tariffs to raise gift costs, with most prepared to buy fewer or cheaper items to stay within tighter budgets.
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Shift toward domestic and online buying: Three-quarters would favor U.S.-made goods if tariffs rise, and more than half plan to do most of their shopping online.
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Pragmatic consumer mindset: Shoppers are delaying purchases until late-season sales, emphasizing savings and timely delivery over luxury features or sustainability.
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