Canadian household holiday spending is projected to grow by 3%, mostly on gifts and experiences, while economic concerns and inflation fears continue to shape cautious shopping.
Key Takeaways
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Economic caution persists: While household finances have improved modestly, nearly half expect the economy to worsen next year, and recession fears have risen.
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Value-focused shopping dominates: Inflation expectations are prompting Canadian consumers to seek deals, shop earlier, and favor private label and loyalty-driven purchases.
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AI adoption gains momentum: Younger generations, especially Gen Z, are driving AI use for product research.
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