Walmart is launching a pilot program in the Dallas area offering free installation—a $400 value—with the purchase of a $500 above-ground Coleman pool. The initiative is designed to test whether added convenience can drive sales of large, bulky items and inform future service expansions. The installation will be handled by GoConfigure, and the program could expand nationally if successful.
Key Takeaways
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Walmart is testing free pool installation in Dallas to boost convenience and drive sales.
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The pilot targets a single, large Coleman pool and could expand if successful.
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The initiative reflects Walmart’s broader strategy to add services that reduce customer friction.
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