Walmart and its suppliers are leveraging Scintilla to gain deeper insights into customer preferences and drive product innovation. DUDE Wipes, a brand known for its flushable wipes, used Scintilla to successfully launch LiL’ DUDE Wipes by identifying new category opportunities and validating product concepts directly with engaged Walmart shoppers.
Key Takeaways
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Scintilla provides actionable customer insights, helping suppliers like DUDE Wipes identify and validate new product opportunities.
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Direct engagement with Walmart’s verified shopper community enables brands to refine products based on real customer feedback.
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Data-driven collaboration between suppliers and Walmart merchants accelerates innovation and supports successful product launches.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
