At Cannes Lions, Omnicom announced partnerships with Disney and Walmart, focusing on leveraging real-time data for more personalized advertising. With Disney, Omnicom will use programmatic tools to place ads during high-impact live sports moments. The Walmart deal gives Omnicom first-mover access to customer purchase data, enabling brands to identify influencers who drive sales, particularly on platforms like TikTok.
Key Takeaways
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Omnicom and Disney are enabling real-time, programmatic ad placements during live sports events.
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Walmart’s partnership allows Omnicom to match influencers with proven purchase-driving power to retail audiences.
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Both deals emphasize data-driven personalization and measurable impact in advertising.
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