Walmart develops creator partnerships — Retai-Merchandiser.com

Walmart is having a huge impact on how retailers partner with online content creators:

“Walmart’s investments in creator partnerships cater directly to Gen Alpha’s influence. By positioning itself as a familiar and trendy retail option, the company connects with both the younger generation and their millennial parents, who control household spending. This dual-generation approach not only helps solidify customer loyalty but also ensures Walmart maintains its relevance as these young consumers grow into full-fledged buyers.“

8th & Walton’s Walmart OTIF and Nova class will help you stay in compliance with Walmart’s OTIF standards.