Creator brands launch at Walmart — Forbes.com

Online influencers and content creators are launching their own brands. . .at Walmart:

“White’s comments reflect more than just marketing speak – they validate a profound shift in how creator-led brands are approaching retail. Rather than following the direct-to-consumer (DTC) playbook of the 2010s, many of today’s most successful creator brands are making Walmart their primary launch platform, tapping into the retailer’s massive physical footprint and its growing connection with young consumers.“

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