Walmart, other retailers, lure holiday shoppers with price cuts — INC.com

Walmart and other retailers are cutting prices in hopes of attracting holiday shoppers this year:

The move is aligned with efforts the retail giants have made to appeal to cash-strapped customers earlier this year. Both companies rolled out private label brands—Target’s Dealworthy and Walmart’s Bettergoods—that offered competitive price caps under $10 and discounts for consumers squeezed by inflation. They’ve also slashed prices all year while discretionary spending remains low.

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