NRF: Consumers plan to spend more on holiday gifts — StoreBrands.com

An NRF survey shows that consumers are expecting to spend more this year on holiday gifts, decor, and entertaining:

“A survey of 8,191 adult consumers conducted by Prosper Insights & Analytics found that shoppers expected to spend $902 on average, up $25 per person from 2023 and $16 higher than the previous record set in 2019. Nearly all U.S. adults (92%) plan to celebrate winter holidays such as Christmas, Hanukkah, or Kwanzaa this year, in line with 2023.“

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