Walmart+ Week shoppers spent more than Prime Day customers — PYMNTS.com

Those who shopped Walmart+ Week spent more than those who made purchases on Prime Day:

“Despite having fewer participants, Walmart+ Week shoppers outspent their Amazon Prime Day counterparts. On average, Walmart+ shoppers spent $473 during the event, which is about 45% more than the $326 spent by Amazon Prime Day shoppers. This trend was pronounced among high-income consumers, who gravitated toward Walmart+ for high-ticket items and groceries. The increased spending by Walmart+ shoppers reveals the potential for greater revenue, even with a smaller subscriber base.“

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