Walmart Connect makes digital advertising splash — MarketingDive.

Walmart is using its advertising network to connect advertisers and consumers through digital video:

“Recent dealmaking underpins how digital video platforms are interested in better realizing their performance potential. The spring upfronts media-buying season saw several partnerships struck between CTV players and retail media networks like Walmart Connect. CTV is also skewing more programmatic, as three-quarters of ads are now bought through methods like real-time bidding, private marketplaces and ad networks.“

How to Navigate Walmart’s Supply Chain can help you and your team get up to speed with supply chain compliance.