Study: Consumers have concerns about digital pricing — CivicScience.com

Walmart’s decision to shift to digital pricing has some consumers concerned:

“CivicScience data show, however, that consumers are skeptical about implementing digital shelf labels – just 14% of U.S. adults believe replacing traditional price tags with digital ones would positively impact their shopping experience at grocery or retail stores, compared to 40% who think it would have a negative impact. Gen Z adults and Millennials are more optimistic about digital shelf labels, while a majority of Americans 55+ lean negative.“

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