Consumers concerned about holiday shopping — ChainStoreAge.com

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Consumers are already thinking about holiday shopping and many have plans to tighten their belts this year:

Forty-one percent of consumers are planning to splurge on gifts for themselves this holiday season, with Gen Z (47%) and millennials (56%) especially planning to do so, according to Vericast’s 2024 Holiday Retail TrendWatch survey of 1,000 U.S. adults. However, nearly half (46%) of consumers say they need to budget more and spend less overall on holiday gifts this year.

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