More on Walmart Realm for Gen Z — FastCompany.com

Walmart Realm’s virtual storefronts are intended to appeal to Gen Z consumers:

“Walmart Realm is made up of virtual storefronts that are designed based on insights from Pinterest Predicts, a trend forecasting report that compiles data on the aesthetics that are most likely to go viral each year. There’s ‘So Jelly,’ a fantastical coral reef drawing on the ‘mermaidcore’ trend; ‘Y’allternative’ a ‘Wild West meets gothic glam’ town à la Beyoncé’s western Cowboy Carter look; and ‘Go Chromatic,’ a futuristic city made of silver blobs.“

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