Study: U.S. consumers less concerned about sustainability — ChainStoreAge.com

Inflation may play a role in why U.S. consumers are less concerned about sustainability than people living in other countries:

“‘We were surprised to discover that the degree to which consumers are concerned about sustainability, as well as what they value from the brands they patronize, depends largely upon where they live,’ said Martim Avillez Oliveira, chief revenue officer, ESW. ‘The data suggests that while U.S. consumers have been encouraged to make environmentally responsible choices for years, perhaps the intensity of that messaging, along with the increasing strain that inflation places on households, may have consumers at a tipping point.‘”

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