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Walmart expands in-store third-party ads — CNBC.com

By 8th & Walton | on August 2, 2023

Walmart is adding third-party ads throughout its stores:

“Walmart shoppers will soon see more third-party ads on screens in self-checkout lanes and TV aisles; hear spots over the store’s radio; and be able to sample items at demo stations.“

Concerned about your relationship with Walmart? Check out our SQEP Seminar: What You Need to Know.

About the Author


8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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