Walmart directs evolution of e-grocery — GroceryDive.com

New e-grocery storefronts, such as Walmart’s updated website and mobile shopping app, are changing the consumer experience:

“That’s now starting to happen, and Walmart’s refurbished website and app is just the latest example of how online shopping is gaining steam. The new platform does more to curate and personalize the retailer’s vast assortment. It offers product recommendations, seasonal storefronts and interactive elements like live video, all seemingly in service of encouraging shoppers to check back regularly, to browse and to be entertained.“

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