Younger shoppers fuel warehouse club boom — CNBC.com

Warehouse clubs like Costco, Sam’s Club, and BJ’s are booming as younger shoppers, value-seeking families, and digital convenience drive growth.

Key Takeaways

  • Growth accelerates: Membership-based retailers are expanding locations and attracting younger shoppers, with Costco opening about 30 new clubs annually and Sam’s Club and BJ’s ramping up store counts.

  • Convenience pays off: Investments in curbside pickup, delivery, and in-app checkout are fueling more frequent visits and higher e-commerce sales.

  • Value with variety: Clubs continue to lure members with bulk savings, improved private labels, and trendy or viral items like gold bars, creating a mix of everyday staples and “treasure hunt” surprises.

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