Walmart launched its 2025 Spring Beauty Event on April 18, running through May 31, featuring over 1,800 deals across skincare, cosmetics, haircare, and accessories. This year’s event introduces a pilot program of “Beauty Bars” in 40 select stores, where customers can explore new products, test samples, and consult with beauty experts.
Walmart’s Beauty Bars are designed to compete with retailers like Sephora by offering expert advice and hands-on product testing in-store, while also enhancing the online shopping experience with virtual try-on tools. The retailer has been expanding its beauty assortment, adding over 40 premium brands in 2025 and supporting emerging brands through its Walmart Start accelerator program.
Key Points:
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Walmart’s Spring Beauty Event offers 1,800+ deals and runs through May 31, 2025.
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Beauty Bars pilot in 40 stores allows customers to test products and get expert advice.
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The event focuses on personalization, inclusivity, and elevated digital and in-store experiences.
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