Walmart led the 2025 PLMA Salute to Excellence Awards with 15 wins across multiple product categories, reinforcing its dominance in private label development.
Key Takeaways
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Walmart’s innovation pays off: The retailer’s awards for brands like Great Value, bettergoods, and Equate underline its push to elevate private label quality and design.
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Private labels gain traction: Multiple retailers showcased rising commitment to diversified, high-value store brand assortments.
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Emerging trends are shaping the market, with winning products reflecting surging demand in five key areas: kid-focused goods, ready-to-eat bowls, global flavors, experimental beverages, and fruit-scented household products.
