Walmart is escalating its artificial intelligence push by embedding agentic technologies into its ad platform, positioning Sparky and Marty as competitors to Amazon’s Rufus.
Key takeaways
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AI integration in retail media: Walmart plans to monetize its AI agents by adding ads, performance insights, and creative generation tools.
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Competitive parity emerging: Experts say Walmart’s retail media efforts now rival Amazon’s.
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Future of AI shopping: Personalized, conversational shopping experiences are becoming standard.
