Walmart’s senior vice president of Private Brands Food, Consumables, and Manufacturing, Scott Morris, will keynote the 2026 Private Label Manufacturers Association Leadership Conference, “The Future of Private Brands,” scheduled for April 15–17 in Bentonville, Arkansas. The event will feature sessions on innovation, marketing, and retail strategy.
Key Takeaways
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Walmart’s role in private labels: Scott Morris’s keynote highlights Walmart’s continued investment in developing innovative, value-driven private brands that shape shopper perception and loyalty.
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Focus on innovation: The agenda emphasizes brand building, emerging technologies, and strategic partnerships.
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Industry collaboration: With leaders from major organizations participating, the conference aims to foster dialogue on the evolution and cultural impact of private brands in modern retail.
