Walmart will introduce new AI tools for Scintilla, its supplier-focused data platform, aiming to simplify customer insights, enhance marketing strategies, and foster collaborative research. The launch aligns with Walmart Data Ventures’ efforts to leverage customer behavior and operational data for more actionable business decisions.
Key Takeaways
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AI simplifies supplier data access: Walmart’s conversational AI tool will help suppliers interpret key business metrics.
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Instant survey analysis for brands: AI-generated summaries will streamline customer survey insights, enabling brands to make faster, data-driven decisions.
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Advanced targeting in retail media: Upcoming AI features will refine custom audience targeting, leveraging detailed shopper behavior and demographics for optimal marketing and advertising strategies.
