Walmart’s Momentum, Target’s Struggle — Chain Store Age

Photo by KDavid Montero on Unsplash

Walmart experienced a strong start to 2026, with steady traffic gains and strong comparable sales, while Target’s new leadership faces an uphill recovery amid declining visits and softer discretionary spending.

Key Takeaways

  • Walmart builds on digital and value growth: With visits up 2.3% year over year and e-commerce sales jumping 28%, new CEO John Furner starts his tenure with momentum.

  • Target works to regain traction: CEO Michael Fiddelke confronts declining foot traffic and weaker in-store demand, focusing on tighter merchandising and enhanced guest experience to revive discretionary sales.

  • Off-price retailers keep rising: Off-price chains now draw nearly two-thirds of category visits, reflecting strong consumer preference for discount-driven, discovery-led shopping experiences over traditional department store models.