In an interview at eTail Palm Springs 2026, Walmart Fashion EVP Denise Incandela spoke with Omni Talk Retail Co-CEO Anne Mezzenga about how Walmart is moving from a basics-led apparel business to a broader fashion destination by elevating private brands, investing in AI-driven design, and upgrading in-store and digital experiences.
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Private brands are being modernized at scale: Walmart has relaunched and elevated long-standing apparel labels into full-fledged brands with clearer identities, higher quality, and more contemporary aesthetics.
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AI is a core fashion design superpower: The fashion team uses AI to scan runway shows and social media, build trend mood boards, and kick-start design work, cutting weeks from the product lifecycle.
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Store and digital experiences are being overhauled: Walmart is remodeling thousands of stores with brand shops, mannequins, and clearer denim presentations, while also enhancing e-commerce with features like virtual models and outfit builds.
