Walmart’s acquisition of Vizio in late 2024 accelerated its transformation into a data‑driven media powerhouse.
Key takeaways
-
Vertical integration drives advantage: Walmart’s control over hardware, software, data, and measurement gives it a closed advertising loop.
-
CTV fuels rapid ad growth: The integration of Vizio’s smart TV OS has enabled Walmart to expand connected TV advertising, drawing major non‑retail brands and boosting global ad revenue by over 50 percent.
-
Measurement ensures credibility: Walmart’s end‑to‑end attribution model links ads to sales across platforms from in‑store screens to CTV.
