Walmart’s AI shopping assistant, Sparky, is driving stronger customer engagement, with users placing orders that are about 35% larger than those of non-users.
Key Takeaways
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AI drives larger baskets: Customers using Sparky spend roughly 35% more per order, underscoring its impact on conversion and purchase size.
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Enhances omnichannel strategy: The assistant connects digital intent with fulfillment, integrating seamlessly across delivery, pickup, and in-store channels.
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Building future-ready commerce: Walmart sees Sparky as a step toward “intent-driven commerce,” improving personalization, discovery, and economic efficiency.
