Walmart is strengthening two strategies: Collectibles and shopable streaming, with the launch of “Collector’s Night,” a new weekly livestream event created in partnership with WeTheHobby.
Key Takeaways
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Expansion into collectibles: Walmart is deepening its push into trading cards, comics, and memorabilia to capture a market that has seen rapid growth.
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Exclusive livestream strategy: The new “Collector’s Night” series aims to engage collectors directly with interactive experiences every Thursday.
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Rivalry with eBay: By combining marketplace offerings with livestream shopping, Walmart is positioning itself to challenge eBay’s dominance in the collectibles space.
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