Walmart ups its fashion game — AP.com

Walmart’s Denise Incandela, EVP of Apparel and Private Brands, recently sat down for an interview with Associated Press:

“The Bentonville, Arkarsas-based discounter has been adding mannequins and colorful displays of its clothing, while bolstering its fashion to include casual work wear like cargo pants, jumpsuits and trendy dresses. Over the past few years, it’s brought in more than 1,000 brands including Reebok, Justice, and Chaps and partnered with celebrities like Sofia Vergara for a jeans line as well as influencers like Rachel Zoe. The majority of the fashion assortment is under $40. Its mission: induce shoppers coming in to pick up bananas and cereal to cross the food aisles and buy clothing that fills more of their wardrobe needs.“

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