Walmart unveiled its 2025 Top Toys List, spotlighting 50 trending items ranging from budget-friendly stocking stuffers to exclusive big-ticket gifts. Backed by 500 planned holiday rollbacks, the assortment reflects key trends like collectibles, licensed characters, and toys with developmental benefits.
Key Takeaways
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Holiday toy focus: Walmart identified toys and video games among the top five holiday gifting categories, with strong customer demand for both.
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Trend-driven assortment: Licensed characters, collectibles, and toys with social-emotional benefits feature prominently, reflecting consumer preferences.
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Value and convenience: With 500 rollbacks and options like curbside pickup and fast delivery, Walmart emphasizes affordability and ease for holiday shopping.
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