Consumers approached the 2025 back-to-school season with a sharp focus on saving money, prioritizing promotions, price comparisons, and reuse of supplies. Walmart, Target, and Amazon competed heavily with digital deals, with Walmart favored for overall value. Meanwhile, rising grocery costs continue to pressure families packing daily school lunches and snacks.
Key Takeaways
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Price sensitivity is rising: A majority of back-to-school shoppers prioritized finding the lowest prices, with 57% citing it as their top concern—up from last year.
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Retailers leaned into promotions: Major players like Walmart, Target, and Amazon boosted digital sale events, with Walmart securing nearly half of consumer votes for best deals.
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Lunch costs weigh on families: Daily school food packers spend more, particularly on snacks, produce, and sandwich staples, with average packed lunch costs now topping $6.
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