Walmart is drawing shoppers across income levels into its grocery aisles as much as its general merchandise, turning stores into shared ground for bargain hunters and affluent consumers.
Key Takeaways
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Grocery as the main magnet: Fresh food and everyday grocery staples are pulling more trips from all income groups, making Walmart a default weekly stop rather than an occasional bargain hunt.
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Store and grocery upgrades: Investments in brighter stores, better grocery presentation, and improved nonfood assortments are encouraging shoppers to add apparel and home items to their food runs.
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Momentum in sales growth: Rising traffic, higher baskets, and expanding online grocery ordering are helping Walmart outperform rivals and lift revenue and earnings.
